Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Mars Incorporated shopping experience:

1. Compare - without doubt the biggest advantage that the Mars Incorporated offers shoppers today is the ability to compare thousands of Mars Incorporated at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.

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3. Testimonials - don't know anybody that has bought a Mars Incorporated? Wrong! If the Mars Incorporated is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.

4. Questions - Got a question about Mars Incorporated then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....

5. Reputation - Never heard of the company selling Mars Incorporated? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Mars Incorporated and build up a picture of their reputation for sales, returns, customer service, delivery etc.

6. Returns - still worried that even after all of the above your Mars Incorporated wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.

7. Feedback - happy with your Mars Incorporated then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.

8. Security - check for the yellow padlock on the Mars Incorporated site before you buy, and the s after http:/ /i.e. https:// = a secure site

9. Contact - got a question about Mars Incorporated, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.

10. Payment - ready to pay for your Mars Incorporated, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.

{{Infobox_Company | company_name = Mars Incorporated | company_logo = ] | company_type = [Privately held company| company_slogan = | foundation = Tacoma, Washington ([)| location = [McLean, Virginia | key_people = [Frank C. Mars, Founder;[John Mars, Chairman;
[Mars family, owners| num_employees = 40,000 (2006) http://biz.yahoo.com/ic/40/40297.html Yahoo! Finance: Mars, Incorporated Company Profile| industry = [Confectionery manufacturing| products = ''[Mars Bar'', ''[M&M's'', ''[Bounty (chocolate bar)'', ''[Snickers'', ''[Twix'', ''[Whiskas'', ''[Pedigree Petfoods'', ''[Uncle Ben's''| revenue = US$21 billion (2006) | homepage = http://www.mars.com/ Mars.com| -->

Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. Headquartered in McLean, Virginia, Virginia, United States, the company is entirely owned by the Mars family, making it one of the largest privately owned List of United States companies. Most of its activities in the US are part of a division known as Masterfoods USA, based in Hackettstown, New Jersey.

The European Division, known as Masterfoods Europe, is headquartered in Brussels, Belgium. The name Masterfoods originally came from a food business founded by the Lewis family in 1949 in Australia, and acquired by Mars in 1967.

The company has announced that by the end of 2007 all business units will adopt the name Mars as their names. Masterfoods will cease to be a business name but presumably will continue as the brand name of food products in Australia. It is not clear why Masterfoods was replacing Mars as a business name in some parts of the world.

Mars is most famous for its eponymous Mars Bar, Milky Way bar, M&M's, Twix, Skittles (confectionery) and Snickers confectionery, as well as pet foods (such as the well-known Whiskas, Chappy and Pedigree Petfoods brands), human foods (including Uncle Ben's and European Pasta Sauce Brand Dolmio) and non-confectionery snack foods (including Combos). Mars' purchase of Doane Petcare Company in June 2006 significantly increased its position in the US dry pet food category.

Company history The company was founded in Tacoma, Washington, in 1911, when Frank Clarence Mars and his wife Ethel started producing and selling candy. In 1920, he was inspired by a popular type of milkshakes Mars.com: The Mars Story and in 1923 the Milky Way bar was born. Milky Way Brand Timeline The company grew quickly.

Mars is still a family owned business, belonging to the Mars family. The company is famous for its secrecy. Through the years, repeated attempts to get inside the company have taken place but with no avail. In 1992, a writer from The Washington Post was allowed limited access into the heart of the company. When the final article appeared, it supposedly talked about some of the more embarrassing and forgotten moments in the company's history. In 1999, for example, the company did not acknowledge that Forrest Mars, Sr., had died or that he had worked for the company.

The company argues that due to private ownership, there is no need to account to anyone but themselves. In the same spirit, Mars, Inc., does not cooperate with many widely publicized organizations, such as Fairtrade, arguing that its own internal standards, rooted in the "Five Principles" deliver even better results. An example is the company's Cocoa Sustainability initiative. Mars, Incorporated: Cocoa Sustainability, A Commitment to the Future

Despite its secrecy, Mars Incorporated has developed a reputation across its leading markets to be excellent training grounds for managers. In the UK, for instance, many CEOs of large companies learned their trade at Mars, Inc. Recently, the company caught on to that and re-branded their employer brand to "Mars - The Ultimate Business School". Mars - The Ultimate Business School

Moving into fourth generation family ownership, the company recently passed from family leadership into non-family leadership; however, the business is still owned by the family. The global CEO of Masterfoods is Paul Michaels. Michaels is part of a new group of non-family management that has taken over since the retirement of John Franklyn Mars and Forrest Mars, Jr. The family now oversees the business as a council or board of directors.

Manufacturing facilities are located in Albany, Georgia; Burr Ridge, Illinois, Chicago and Mattoon, Illinois; Cleveland, Tennessee; Columbia, South Carolina; Columbus, Ohio; Elizabethtown, Pennsylvania; Greenville, Mississippi; Greenville, Texas and Waco, Texas; Hackettstown, New Jersey, New Jersey; Henderson, Nevada and Reno, Nevada; and Vernon, California.

Until sold in June 2006, a division of Mars known as MEI (company) produced, among other products, coin mechanisms such as those used in vending machines. MEI also manufactured bill validators, which were among the most common bill validators found in the US.

A further Mars business - FourSquare - utilise those products formerly made at MEI in their vending machines. Four Square comprises the FLAVIA and KLIX brands. FLAVIA operates within the US, UK and Japanese markets, while KLIX operates within UK, Germany and France.

In 2007, Mars Incorporated undertook a major rebranding operation which saw, among other global changes, FourSquare being renamed to Mars Drinks, the pet food division (formerly part of Masterfoods) being renamed to Mars Petfoods and Masterfoods itself (the largest division of Mars, Incorporated) being renamed to Mars Snacks.

Effem Inc Effem Inc is the Canadian Division of Mars, Inc. The company is based in Bolton, Ontario.

Mars Limited Mars Limited is the name of the British branch of Mars, Inc. The company is based in Slough, UK. Mars brands manufactured for the UK market but not for the US include Maltesers and Tunes.

In 1932, Forrest Mars, Sr., opened what was then Mars (Europe) headquarters, and remains Mars (UK) headquarters in Slough, UK on the then-new Slough Trading Estate after a disagreement with his father, Frank C. Mars. In this factory, he produced the first Mars Bar, based on the American Milky Way bar. Slough History Online: Themes - "Smoke, Steam and (Computer) Chips: Mars - the Chocolate Planet"

Many brands which were later introduced in the US were first created and sold in United Kingdom; these include Starburst, Skittles (confectionery), Twix, Snickers and Topic (chocolate bar).

The bar formerly sold in the US as the Mars Bar is now marketed in that country as the Snickers Almond Bar and is not sold consistently in the UK where it has appeared with other special editions that are released occasionally.

Confusingly, the Milky Way bar in Europe and worldwide is known as the 3 Musketeers (candy) in America. Similarly, the Snickers bar was previously marketed in Britain and the Republic of Ireland as Marathon until 1990; M&M's were known as Treets in the UK, France, Germany and the Netherlands, also until 1990; Dove (chocolate) is known as Galaxy (chocolate) in the UK and the Middle East; and Starburst (confectionery) was known in the UK and Ireland as Opal Fruits until 1998.

The two factories in Slough were located on Liverpool Road and Dundee Road; the one on Liverpool Road closed in 2007, with Twix and Starburst production moving to the Netherlands and the Czech Republic. BBC.co.uk: "Mars cuts 700 from UK workforce"

In 1963 a large factory was opened in Veghel, The Netherlands. This factory has currently the biggest production volume of Mars factories and is even the biggest chocolate factory of the world. Most confectionery products for Europe are produced in Slough, UK and Veghel, Netherlands.

Many confectionery products for the Australian market are produced in Ballarat, Victoria (Australia), Australia.

Negative Publicity During the 2007 Super Bowl, Snickers, a Mars, Inc. brand, ran an ad campaign with NFL approval and logo, portraying two men who accidentally kiss each other while biting into a candy bar and respond with violence. The ad's imagery created negative publicity, including statements from Human Rights Campaign and GLAAD, asking that the ads and related website be pulled.

From 1 May 2007, many Mars products made in the UK became unsuitable for vegetarians and possibly faith groups such as Muslims, Jews and Hindus. The company announced that it would be using whey made with animal Rennet (material from a calf's stomach lining, and a byproduct of Veal) instead of using rennet made by micro organisms in products including Mars, Twix, Snickers, Maltesers, Bounty, Minstrels and Milky Way products. BBC.co.uk: "Mars starts using animal products" May 14, 2007 The response from many thousands of consumers, particularly the Vegetarian Society's request for UK vegetarians to register their protests with Mars, generated a lot of press, and caused the company to abandon these plans shortly thereafter. BBC.co.uk: "Mars bars get veggie status back" May 20, 2007 It has reportedly decided to switch to all-vegetarian sources in the near future in the UK. Telegraph: "Mars in damage limitation exercise" May 21, 2007 Mars UK press release Aug, 2007: "Introduction of vegetarian labelling on our leading UK confectionery brands"

Mars has come under criticism by People for the Ethical Treatment of Animals for funding animal tests which the group alleges are inhumane, including a study regarding angiogenesis and spatial memory in which mice were fed catechins, a candy ingredient, compelled to swim in paint, then dissection. van Praag H, Lucero MJ, Yeo GW, Stecker K, Heivand N, Zhao C, Yip E, Afanador M, Schroeter H, Hammerstone J, Gage FH Plant-Derived Flavanol Epicatechin Enhances Angiogenesis and Retention of Spatial Memory in Mice J Neuroscience, 27(22):5869-5878, May 30, 2007 Other experiments involved life-threatening cardiac puncture of mice with inadequate anesthesia. PETA alleges that these experiments are not required by law, their only purpose being to promote increased consumption of Mars' products.

Products Many of Mars' products are famous-name brands, including:

Other confections, no longer produced, include:

See also

Notes and references External links

{{Infobox_Company | company_name = Mars Incorporated | company_logo = ] | company_type = [Privately held company| company_slogan = | foundation = Tacoma, Washington ([)| location = [McLean, Virginia | key_people = [Frank C. Mars, Founder;[John Mars, Chairman;
[Mars family, owners| num_employees = 40,000 (2006) http://biz.yahoo.com/ic/40/40297.html Yahoo! Finance: Mars, Incorporated Company Profile| industry = [Confectionery manufacturing| products = ''[Mars Bar'', ''[M&M's'', ''[Bounty (chocolate bar)'', ''[Snickers'', ''[Twix'', ''[Whiskas'', ''[Pedigree Petfoods'', ''[Uncle Ben's''| revenue = US$21 billion (2006) | homepage = http://www.mars.com/ Mars.com| -->

Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. Headquartered in McLean, Virginia, Virginia, United States, the company is entirely owned by the Mars family, making it one of the largest privately owned List of United States companies. Most of its activities in the US are part of a division known as Masterfoods USA, based in Hackettstown, New Jersey.

The European Division, known as Masterfoods Europe, is headquartered in Brussels, Belgium. The name Masterfoods originally came from a food business founded by the Lewis family in 1949 in Australia, and acquired by Mars in 1967.

The company has announced that by the end of 2007 all business units will adopt the name Mars as their names. Masterfoods will cease to be a business name but presumably will continue as the brand name of food products in Australia. It is not clear why Masterfoods was replacing Mars as a business name in some parts of the world.

Mars is most famous for its eponymous Mars Bar, Milky Way bar, M&M's, Twix, Skittles (confectionery) and Snickers confectionery, as well as pet foods (such as the well-known Whiskas, Chappy and Pedigree Petfoods brands), human foods (including Uncle Ben's and European Pasta Sauce Brand Dolmio) and non-confectionery snack foods (including Combos). Mars' purchase of Doane Petcare Company in June 2006 significantly increased its position in the US dry pet food category.

Company history The company was founded in Tacoma, Washington, in 1911, when Frank Clarence Mars and his wife Ethel started producing and selling candy. In 1920, he was inspired by a popular type of milkshakes Mars.com: The Mars Story and in 1923 the Milky Way bar was born. Milky Way Brand Timeline The company grew quickly.

Mars is still a family owned business, belonging to the Mars family. The company is famous for its secrecy. Through the years, repeated attempts to get inside the company have taken place but with no avail. In 1992, a writer from The Washington Post was allowed limited access into the heart of the company. When the final article appeared, it supposedly talked about some of the more embarrassing and forgotten moments in the company's history. In 1999, for example, the company did not acknowledge that Forrest Mars, Sr., had died or that he had worked for the company.

The company argues that due to private ownership, there is no need to account to anyone but themselves. In the same spirit, Mars, Inc., does not cooperate with many widely publicized organizations, such as Fairtrade, arguing that its own internal standards, rooted in the "Five Principles" deliver even better results. An example is the company's Cocoa Sustainability initiative. Mars, Incorporated: Cocoa Sustainability, A Commitment to the Future

Despite its secrecy, Mars Incorporated has developed a reputation across its leading markets to be excellent training grounds for managers. In the UK, for instance, many CEOs of large companies learned their trade at Mars, Inc. Recently, the company caught on to that and re-branded their employer brand to "Mars - The Ultimate Business School". Mars - The Ultimate Business School

Moving into fourth generation family ownership, the company recently passed from family leadership into non-family leadership; however, the business is still owned by the family. The global CEO of Masterfoods is Paul Michaels. Michaels is part of a new group of non-family management that has taken over since the retirement of John Franklyn Mars and Forrest Mars, Jr. The family now oversees the business as a council or board of directors.

Manufacturing facilities are located in Albany, Georgia; Burr Ridge, Illinois, Chicago and Mattoon, Illinois; Cleveland, Tennessee; Columbia, South Carolina; Columbus, Ohio; Elizabethtown, Pennsylvania; Greenville, Mississippi; Greenville, Texas and Waco, Texas; Hackettstown, New Jersey, New Jersey; Henderson, Nevada and Reno, Nevada; and Vernon, California.

Until sold in June 2006, a division of Mars known as MEI (company) produced, among other products, coin mechanisms such as those used in vending machines. MEI also manufactured bill validators, which were among the most common bill validators found in the US.

A further Mars business - FourSquare - utilise those products formerly made at MEI in their vending machines. Four Square comprises the FLAVIA and KLIX brands. FLAVIA operates within the US, UK and Japanese markets, while KLIX operates within UK, Germany and France.

In 2007, Mars Incorporated undertook a major rebranding operation which saw, among other global changes, FourSquare being renamed to Mars Drinks, the pet food division (formerly part of Masterfoods) being renamed to Mars Petfoods and Masterfoods itself (the largest division of Mars, Incorporated) being renamed to Mars Snacks.

Effem Inc Effem Inc is the Canadian Division of Mars, Inc. The company is based in Bolton, Ontario.

Mars Limited Mars Limited is the name of the British branch of Mars, Inc. The company is based in Slough, UK. Mars brands manufactured for the UK market but not for the US include Maltesers and Tunes.

In 1932, Forrest Mars, Sr., opened what was then Mars (Europe) headquarters, and remains Mars (UK) headquarters in Slough, UK on the then-new Slough Trading Estate after a disagreement with his father, Frank C. Mars. In this factory, he produced the first Mars Bar, based on the American Milky Way bar. Slough History Online: Themes - "Smoke, Steam and (Computer) Chips: Mars - the Chocolate Planet"

Many brands which were later introduced in the US were first created and sold in United Kingdom; these include Starburst, Skittles (confectionery), Twix, Snickers and Topic (chocolate bar).

The bar formerly sold in the US as the Mars Bar is now marketed in that country as the Snickers Almond Bar and is not sold consistently in the UK where it has appeared with other special editions that are released occasionally.

Confusingly, the Milky Way bar in Europe and worldwide is known as the 3 Musketeers (candy) in America. Similarly, the Snickers bar was previously marketed in Britain and the Republic of Ireland as Marathon until 1990; M&M's were known as Treets in the UK, France, Germany and the Netherlands, also until 1990; Dove (chocolate) is known as Galaxy (chocolate) in the UK and the Middle East; and Starburst (confectionery) was known in the UK and Ireland as Opal Fruits until 1998.

The two factories in Slough were located on Liverpool Road and Dundee Road; the one on Liverpool Road closed in 2007, with Twix and Starburst production moving to the Netherlands and the Czech Republic. BBC.co.uk: "Mars cuts 700 from UK workforce"

In 1963 a large factory was opened in Veghel, The Netherlands. This factory has currently the biggest production volume of Mars factories and is even the biggest chocolate factory of the world. Most confectionery products for Europe are produced in Slough, UK and Veghel, Netherlands.

Many confectionery products for the Australian market are produced in Ballarat, Victoria (Australia), Australia.

Negative Publicity During the 2007 Super Bowl, Snickers, a Mars, Inc. brand, ran an ad campaign with NFL approval and logo, portraying two men who accidentally kiss each other while biting into a candy bar and respond with violence. The ad's imagery created negative publicity, including statements from Human Rights Campaign and GLAAD, asking that the ads and related website be pulled.

From 1 May 2007, many Mars products made in the UK became unsuitable for vegetarians and possibly faith groups such as Muslims, Jews and Hindus. The company announced that it would be using whey made with animal Rennet (material from a calf's stomach lining, and a byproduct of Veal) instead of using rennet made by micro organisms in products including Mars, Twix, Snickers, Maltesers, Bounty, Minstrels and Milky Way products. BBC.co.uk: "Mars starts using animal products" May 14, 2007 The response from many thousands of consumers, particularly the Vegetarian Society's request for UK vegetarians to register their protests with Mars, generated a lot of press, and caused the company to abandon these plans shortly thereafter. BBC.co.uk: "Mars bars get veggie status back" May 20, 2007 It has reportedly decided to switch to all-vegetarian sources in the near future in the UK. Telegraph: "Mars in damage limitation exercise" May 21, 2007 Mars UK press release Aug, 2007: "Introduction of vegetarian labelling on our leading UK confectionery brands"

Mars has come under criticism by People for the Ethical Treatment of Animals for funding animal tests which the group alleges are inhumane, including a study regarding angiogenesis and spatial memory in which mice were fed catechins, a candy ingredient, compelled to swim in paint, then dissection. van Praag H, Lucero MJ, Yeo GW, Stecker K, Heivand N, Zhao C, Yip E, Afanador M, Schroeter H, Hammerstone J, Gage FH Plant-Derived Flavanol Epicatechin Enhances Angiogenesis and Retention of Spatial Memory in Mice J Neuroscience, 27(22):5869-5878, May 30, 2007 Other experiments involved life-threatening cardiac puncture of mice with inadequate anesthesia. PETA alleges that these experiments are not required by law, their only purpose being to promote increased consumption of Mars' products.

Products Many of Mars' products are famous-name brands, including:

Other confections, no longer produced, include:

See also

Notes and references External links



 

Mars Incorporated



 
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